The holiday season is always a time to take a moment for gratitude and to give thanks. This year it feels particularly important. We started Ribbon to make homeownership achievable for all. To ensure that families can get the homes they love. We recently received a story from a client that filled our hearts. It’s why we do what we do. We thought we’d share to remind everyone that we’re here to help—and it’s an honor to be able to.

In 2020, first time home buyers make up 33% of the buying market. That’s a large group! So, there’s a good chance you’ll work with some, or already are. Understandably, this category needs a different type of support from their real estate agents. Here’s how you can help them and make the most out of your client relationships:

Multiple offer situations have many pros and cons. While they can cause stress for buyers, they can be an exciting moment for sellers. As with anything, it’s all about how you see it! Here’s how we see it.

In 2016, Jake Reed moved cross-country from Los Angeles to Charlotte to relocate for a job as a loan officer. However, after landing on the east coast he decided to harness his knowledge from over 15 years in the mortgage industry to become a full-time real estate agent.

There’s a lot of real estate agents out there, but there is only one you. Ensuring that your clients see what makes you different and special will help your business flourish—no matter what is happening in the market. Here are a few ideas for standing out from the competition.

When Ed Averette bought his first home, he, like many new homebuyers, didn’t know much about the process. He didn’t ask all the questions he should have, he made mistakes, but this learning experience became a growing experience. It inspired him to become a real estate agent, so he could help ensure others knew anything and everything. And for the past 13 years, he’s been doing just that.

Agent Tracy Josey has called Charlotte home for the last 35 years—she loves the great climate and fast-growing population. Tracy started out doing home equity loans in the banking industry, but 19 years ago, she knew she needed a change. So, she became a real estate agent, leveraging her banking experience to benefit her clients even more.