Our Dear Realtor Community,
This year has been quite the rollercoaster for the real estate market. However, with a record setting year coming to a close, it’s clear that the market was able to adapt and even thrive during these uncertain times. Will that be the case in 2021? Are these changes here to stay? How can you prepare? All good questions! Let’s dive in.
It’s been a big and weird year, but the housing market has seen huge gains—with mortgage applications 33% higher than in 2019. Some digital mortgage firms have even seen up to a 40% increase in purchase applications.
The holiday season is always a time to take a moment for gratitude and to give thanks. This year it feels particularly important. We started Ribbon to make homeownership achievable for all. To ensure that families can get the homes they love. We recently received a story from a client that filled our hearts. It’s why we do what we do. We thought we’d share to remind everyone that we’re here to help—and it’s an honor to be able to.
In 2020, first time home buyers make up 33% of the buying market. That’s a large group! So, there’s a good chance you’ll work with some, or already are. Understandably, this category needs a different type of support from their real estate agents. Here’s how you can help them and make the most out of your client relationships:
Multiple offer situations have many pros and cons. While they can cause stress for buyers, they can be an exciting moment for sellers. As with anything, it’s all about how you see it! Here’s how we see it.
There’s a lot of real estate agents out there, but there is only one you. Ensuring that your clients see what makes you different and special will help your business flourish—no matter what is happening in the market. Here are a few ideas for standing out from the competition.